The Advanced Sales Conversation©
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Course overview
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Study time: 4 - 5 hours
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5 Modules
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24 Lessons
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Level: Advanced Complex Sales Conversations
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Assessment
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Certification
Course overview
Strong complex sales conversations do more than create interest. They help buyers examine what matters, make informed decisions, and take meaningful action.
The Advanced Sales Conversation© Course provides a practical, disciplined approach to leading those conversations. You will learn how to move beyond presenting, persuading, or following a script to create conversations grounded in curiosity, evidence, the buyer's perspective, and clear commitments.
Throughout the course, you will learn how to:
The course combines explanation, examples, reflection, and practical application to help you understand not only what to do, but why it matters and when to use it.
The Advanced Sales Conversation© Course provides a practical, disciplined approach to leading those conversations. You will learn how to move beyond presenting, persuading, or following a script to create conversations grounded in curiosity, evidence, the buyer's perspective, and clear commitments.
Throughout the course, you will learn how to:
- Prepare for complex conversations with greater purpose and focus
- Ask questions that help buyers think more deeply
- Listen for meaning, evidence, uncertainty, and decision signals
- Respond in ways that advance the buyer’s thinking
- Distinguish seller activity from genuine buyer progress
- Establish clear, buyer-owned commitments and next steps
The course combines explanation, examples, reflection, and practical application to help you understand not only what to do, but why it matters and when to use it.
Certification
Your enrollment includes the complete course and the 40-question certification assessment. Complete the course and score 90% or higher on the assessment to earn your Advanced Sales Conversation Model© Certification.
